Virtual tours have been around pre-pandemic. It was an optional but useful marketing tool back then. In the National Association of Realtors’ 2019 Home Buyer and Seller Generational Trends report, 48% of buyers found virtual tours a “very useful” tool in their online home search.
Nowadays, virtual tours have become an indispensable part of selling homes remotely. If you’re thinking of how to sell a house fast in this new normal, here are five great reasons why you should include virtual tours in your marketing strategy.
- It’s a safe and time-saving way to show your home
Setting up and going to in-person meetings with potential buyers can be time- consuming. Even worse, some of these meetings tend to be unfruitful. And with the ongoing pandemic, meetings and open houses expose you and buyers to health risks.
With a virtual tour, interested buyers can view your property on their favorite devices. It also helps you screen those who are just looking around from serious buyers. You and your real estate agent can save time and effort by only entertaining in-person meetings and tours with enthusiastic buyers.
- It’s cost-effective
Meeting potential buyers in person doesn’t only take time. It can also dent your resources. Each meeting and tour can lead to a total of hundreds of dollars spent in gas and other miscellaneous expenses. And as mentioned earlier, these meetings don’t guarantee that you’ll get offers. Virtual tours can save you cash by eliminating these expenses.
Virtual tours are cost-effective. Sure, the price range widely varies. Your real estate agent can conduct live tours on social media for free. You can also invest in a virtual tour software or hire a professional production team to prepare a video tour of your home for you. That said, this is a one-time expense. The final product can be used and viewed over and over again. All you need to do is to upload the tour once your social media platforms and attach it to your property’s online listing.
- You can reach a wider audience
With localized lockdowns and shelter-in-place orders, most buyers can’t travel to visit properties in person. But virtual tours make searching for homes during the pandemic easier for them. They can view your property from anywhere, at any time! Furthermore, virtual tours are convenient and accessible for older buyers or those with restricted mobility.
Since virtual tours aren’t bound by geography, it also gives you the opportunity to reach a wider audience. Your listing can reach out-of-state or even overseas home buyers. And they can also tour your home from their current location.
- It helps buyers build an emotional connection with the home
Buying a home is also an emotional decision. Doing it without having a real sense of how the property looks and feels like can be challenging.
Virtual tours bridge the gap between your home and buyers in the age of remote home buying. It helps them visualize living in the property. Buyers are also free to take their time with the tour. They can zoom in on details or spend as much time as they want in a certain room to view it from many angles.
If they feel like they missed something, home buyers can easily load your home’s virtual tour or video walkthrough again until they’re satisfied. As such, this is one of the reasons you should also make the virtual tour as engaging and interactive as possible.
- It gives your home a competitive edge
The NAR 2019 Home Buyer and Seller Generational Trends Report cited that 98% of home buyers are using the internet to search for homes and with good reason. Real estate listing websites can present hundreds of properties for sale in any given location. It’s a convenient way to see what’s in the market with only a few clicks and without making any commitments.
With these recent statistics, your property needs to stand out. Offering a virtual tour gives your home a competitive edge against other similar homes in your area, especially during the pandemic. Paired with communication and proper follow through, virtual tours will help you sell your home fast and for a good price.
RE/MAX Direct can help you create a virtual tour for your property that will impress all kinds of home buyers in West Chester and Southeast Pennsylvania. Let us give you all the right tools, including home staging tips for sellers and current market data. Call today at 610.430.8100 or email us at remaxdirectwc(at)gmail(dotted)com.